ARTICLES
Mastering the Marketing Mix: Long-Term vs. Performance Marketing Strategies
In today’s fiercely competitive digital landscape, effective marketing is crucial for business success. A well-defined marketing strategy fosters brand awareness, attracts customers, increases sales, and
NEWS
Mastering the Marketing Mix: Long-Term vs. Performance Marketing Strategies
In today’s fiercely competitive digital landscape, effective marketing is crucial for business success. A well-defined marketing strategy fosters brand awareness, attracts customers, increases sales, and
Thai Retail Industry Sees Exceptional Recovery in the Second Half of the Year
After several challenging years due to the pandemic, the Thai retail industry is beginning to show signs of recovery and continuous growth. Data indicates that
Beyond the Clicks & Bricks, 11 Trends Set to Reshape Retail Industry
Tired of tired buzzwords? Let’s dive into 11 emerging trends that can revolutionize retail in 2024. We’ll skip the overhyped fads and table stakes (we
Thai’s Retail Industry 2023-2026: Thriving Today, Soaring Tomorrow!
In 2023, the modern retail business gradually improved in line with the economy. The main drivers were: However, the purchasing power of most people was
From Shopper Chatter to Retail Riches
Forget magic balls, retailers. The key to customer hearts (and wallets) lies in conversational intelligence. This tech wizard analyzes casual “likes,” “hums,” and “wish they
Supercharge your growth in the thriving ASEAN retail market at Retail Show 2024
🛒 Supercharge your growth in the thriving ASEAN retail market at Retail Show 2024! ✨ Last year’s show connected over 7,000+ decision-makers and is back
INDUSTRY NEWS
- Bensons for Beds opens 15 stores at former Carpetright locations in three weeks
Bensons for Beds has opened 15 stores in the past three weeks following its acquisition of 19 Carpetright stores in August.
- Apple เปิดศูนย์วิจัยและพัฒนาแห่งใหม่ในเซินเจิ้น ตอกย้ำความสำคัญของตลาดจีน
Apple ยังคงให้ความสำคัญกับตลาดจีน โดยการเปิดศูนย์วิจัยแห่งใหม่ในเซินเจิ้น ประเทศจีน
- Chinese finance minister hints at increasing the deficit at highly anticipated briefing
Lan Fo'an emphasized that the space for a deficit increase is "rather large," but noted such policies are still under discussion.
- Can Starbucks Survive in China and Asia Amidst the Coffee Price Wars?
China's coffee industry is rapidly expanding, with a remarkable 72% increase in specialty coffee and tea shops in 2023. This has been spelling trouble for Starbucks. What strategies must Starbucks adopt to thrive in China's rapidly changing coffee market amid rising competition and shifting consumer preferences?